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tl;dr

YouTube Analytics, 27 Jun–24 Sep 2026. Shop numbers: Shopify Admin, same window. Estimated AdSense in those 90 days: $1,345 at $6.88 CPM, almost all of it after monetization came online in the last 28 days.

What you are buying

A 12–22 minute essay, voiced and edited like a documentary, on thinkers and political ideas. Viewers come for Jung, Gaddafi, Yarvin, Nietzsche, Schmitt. They stay because the argument is specific. Mid-rolls sit inside that argument, not in a pre-roll bumper.

Two long-form videos a week, Monday and Thursday. Jack writes the read in his own voice. You get one round of factual fixes. The offer, URL, and any code are due 5 days before upload.

Properties

They already buy

Most kits stop at views. This audience already spends. Last-click YouTube traffic to The Rite Books, Shopify, last 90 days:

Last 28 days: 1,233 YouTube sessions, 0.73% conversion. Journey-match (YouTube anywhere in the path): 25 orders / $1,946. These are floors. Description links that land as “direct,” Instagram, and later branded search are not in the YouTube row.

A 60-second read in a typical 25k-view video is heard by roughly 10–12k people (mid-roll around the halfway mark). The shop already turns a slice of those people into $70 carts. Education, tools, and products sold to the same young men should expect intent, not “awareness only.”

What a video looks like

Gaddafi’s Warning to Europe
312k views · 11:27 · outlier

The Most Flamboyant Fascist
151k views · 30:02 · outlier

The Multiculturalism Myth
69k views

The Fight That Will Decide America’s Future
60k views · 15:43

The Plan for a Dark Enlightenment
53k views · 20:19

What Carl Jung Was Really Hiding
27k views · 14:55 · typical band

Cadence: two long-form videos a week. Drop the two outliers and a typical recent episode lands 10–62k, median about 25k. Mean of the last ten including outliers is ~70k. Full channel: youtube.com/@truejackofalltrades

Who is watching

YouTube Analytics, last 90 days. Not a self-selected survey.

• 91.5% male · 7.1% female
• 64% between 18 and 44. 25–34 is the largest bucket (31.4%), then 35–44 (19.3%), 18–24 (13.5%), 45–54 (14.3%).
• Geo: US 39% of views · UK 10% · Canada 5.5% · Germany 4.4% · Australia 3.8%. English-speaking West is most of the revenue.
• They already buy primary-source philosophy and history. Last-click YouTube AOV ~$72. Store AOV $86.
• 3,425 YouTube sessions to the shop in 90 days. That is people leaving the video for a product page.

Fit: education, books, research tools, writing software, language, serious fitness, founder tools. Not generic dropshipping, sports betting, or “make money with AI” funnels.

Partnerships

Priced in USD off 25,000 typical views × $40–$50 sponsorship CPM for a 60-second mid-roll. Education / self-improvement 2026 band is $20–$40; we sit at the top because the audience already converts. Outliers are not in the list price. If a video is on track for 100k+, we can talk a bonus, not a surprise invoice.

Floor on a single 60s if the brief is light: $1,000. Usage in paid ads is extra (typically +50–100%). Invoice due before the episode goes live. Wire, Wise, or card.

How a read works

Jack writes the first pass in his voice. You get one round of factual fixes. We need the offer, URL, and any code 5 days before upload. Deliverables go live on the Monday/Thursday calendar. Tracking: unique URL or code, plus UTM if you want the same last-click view we use for the shop.

Questions brands actually ask